Surface
See the opportunity.
A private outside-in review examines what can be observed about your center. It acknowledges strengths and identifies questions worth exploring with your team.
- Review the public website, positioning, discovery paths, and relevant local context.
- Identify visible strengths and gaps, with the evidence behind each observation.
- Separate what can be seen from the operating questions that need the team’s input.
The outcome of this stage
A private outside-in review and priorities to investigate with the team.